I'm Vamsi — a product design leader with a rare mix of design craft and product thinking, backed by 15+ years at Meta, Salesforce, and high-growth startups.
A cross-section of cases across consumer and enterprise: 0→1 builds vs scaled platforms, growth-led vs systems-led. Each opens a short narrative: problem, solution, leadership, outcomes.
No case studies match those filters.
Led a unified Gen AI support experience across customers, agents, and specialists — making AI reasoning visible, interruptible, and correctable. Separated diagnosis from resolution as a UX discipline and established a 0→1 design system for AI support.
Led subscription management and advertiser payments across Facebook, Instagram, and WhatsApp — taking Meta Verified from vision to product‑market fit in six months and laying the foundation for Meta’s long‑term subscription ecosystem.
Re-engaged young adults (18–24) on Facebook by reframing the problem from isolated optimizations to a system-level strategy across supply, discovery, and trust — then broke through org silos to ship it.
Led the 0→1 e-commerce platform for WeWork memberships, shifting acquisition from sales-led to product-led and collapsing a 23-day enterprise cycle.
Led growth design across Mobile & Desktop Top-of-Funnel and Personalization & Ranking. Reframed cold start as a ranking problem, ran 15+ experiments over 4 quarters, and drove $14M in annualized revenue.
As founding designer, rebuilt the 14-day trial around service trust, coach fit, and habit loops — finding product-market fit with pre-diabetic users.
Redesigned Salesforce1 mobile app around a "micro-moments" framework — three focused workflows for sales reps and managers to catch up, approve, and access data in the short free moments of their day. Drove +12% MAU and +24% faster response times.
Five principles that shape how I lead teams, shape product, and ship craft — whether I'm in the driver's seat or backing a strong lead.
Stay in the work during the critical moments while enabling teams to own outcomes end-to-end.
Preserve clarity as products and platforms grow in surface area, scope, and complexity.
Form strong opinions on product direction — partnering as an equal voice in strategy, not a downstream function.
Build a culture of dogfooding — where designers, PMs, and engineers live inside the product they ship. Pair that with clear principles and direct feedback, and craft compounds.
Turn fuzzy problems into simple, testable directions that teams can rally around.
Independent design practice advising & helping early-stage AI startups build AI-native prototypes. Daily building with Claude Code, Cursor, and frontier models — keeping hands-on intuition for conversational, agentic, and adaptive UI patterns sharp.
Led design teams on C2C commerce experiences for Facebook users, and B2B payment and subscription experiences for advertisers and creators across Facebook, Instagram, and WhatsApp.
Led cross-functional teams to build and scale WeWork’s 0→1 digital commerce platform — transforming workspace sales and shifting the company from sales-led acquisition to product-led growth.
Owned end-to-end buyer experience across mobile & desktop marketplace surfaces — driving funnel optimization across discovery, consideration, checkout, and redemption.
Founding design leader for a digital health app connecting patients, coaches, and clinical teams. Built and scaled the design & research function from pre-PMF through Series C.
Led mobile and platform design across Salesforce — from a mobile-first redesign of the flagship CRM for field teams to admin and platform tools for building and deploying enterprise applications at scale. Contributed foundational interaction patterns to the Salesforce Lightning Design System — composable, scalable components that lifted consistency and engineering velocity across hundreds of product surfaces.
Redesigned My eBay — transforming a utilitarian account surface into a personalized engagement hub that improved buyer return behavior.
Rapid user research and prototyping to iterate on TurboTax's core navigation and interview questionnaire — shaping how millions of filers moved through the product.
Front-end developer on discovery and search modules for a web-based search and discovery product. Coded in HTML, CSS, JavaScript, and Python — earliest engineering chops that still inform how I partner with engineers today.
Graduate program focused on design research, interaction design, cognitive science, and experimental methods — the foundation for how I frame, test, and ship product decisions.
Engineering fundamentals in systems thinking, signals, and computation — the other half of how I operate alongside product engineering leaders.
I'm selectively talking to teams about design leadership roles — player-coach at a growth stage, or director-level at a scaled org where craft and product judgment move the needle. Reach out any time ☕
