I'm Vamsi — a product design leader with 15+ years shaping consumer and enterprise platforms at Meta, WeWork, Groupon, Vida Health, Salesforce, and eBay. I operate as a player-coach: setting direction, staying hands-on in the critical moments, and raising the bar on product and craft.
Five principles that shape how I lead teams, shape product, and ship craft — whether I'm in the driver's seat or backing a strong lead.
Stay in the work during the critical moments while enabling teams to own outcomes end-to-end.
Preserve clarity as products and platforms grow in surface area, scope, and complexity.
Form strong opinions on product direction — partnering as an equal voice in strategy, not a downstream function.
Build a culture of dogfooding — where designers, PMs, and engineers live inside the product they ship. Pair that with clear principles and direct feedback, and craft compounds.
Turn fuzzy problems into simple, testable directions that teams can rally around.
A cross-section of 0→1 launches, platform redesigns, and scaled consumer ecosystems across 15 years. Each case opens a short narrative of the problem, solution, leadership moves, and outcomes.
No case studies match those filters.
Re-engaged young adults (18–24) on Facebook by reframing the problem from isolated optimizations to a system-level strategy across supply, discovery, and trust — then broke through org silos to ship it.
Led a unified Gen AI support experience across customers, agents, and specialists — making AI reasoning visible, interruptible, and correctable. Separated diagnosis from resolution as a UX discipline and established a 0→1 design system for AI support.
Led subscription management and advertiser payments across Facebook, Instagram, and WhatsApp — taking Meta Verified from vision to product‑market fit in six months and laying the foundation for Meta’s long‑term subscription ecosystem.
Led the 0→1 e-commerce platform for WeWork memberships, shifting acquisition from sales-led to product-led and collapsing a 23-day enterprise cycle.
As founding designer, rebuilt the 14-day trial around service trust, coach fit, and habit loops — finding product-market fit with pre-diabetic users.
Led growth design across Mobile & Desktop Top-of-Funnel and Personalization & Ranking. Reframed cold start as a ranking problem, ran 15+ experiments over 4 quarters, and drove $14M in annualized revenue.
Led the mobile-first re-envisioning of Salesforce's flagship app and contributed foundational interaction patterns that became the Lightning Design System — shipping at enterprise scale.
Led design teams on C2C commerce experiences for Facebook users, and B2B payment and subscription experiences for advertisers and creators across Facebook, Instagram, and WhatsApp.
Led cross-functional teams to build and scale WeWork’s 0→1 digital commerce platform — transforming workspace sales and shifting the company from sales-led acquisition to product-led growth.
Owned end-to-end buyer experience across mobile & desktop marketplace surfaces — driving funnel optimization across discovery, consideration, checkout, and redemption.
Founding design leader for a digital health app connecting patients, coaches, and clinical teams. Built and scaled the design & research function from pre-PMF through Series C.
Designed and shipped core enterprise mobile and platform experiences used by millions of sales professionals — including the mobile-first flagship app and foundational patterns for the Lightning Design System.
Redesigned My eBay — transforming a utilitarian account surface into a personalized engagement hub that improved buyer return behavior.
Rapid user research and prototyping to iterate on TurboTax's core navigation and interview questionnaire — shaping how millions of filers moved through the product.
Graduate program focused on design research, interaction design, cognitive science, and experimental methods — the foundation for how I frame, test, and ship product decisions.
Engineering fundamentals in systems thinking, signals, and computation — the other half of how I operate alongside product engineering leaders.
I'm selectively talking to teams about design leadership roles — player-coach at a growth stage, or director-level at a scaled org where craft and product judgment move the needle. Reach out any time.
