TIMELINE: Ongoing since Sept 2016
ROLE: Lead designer
PLATFORMS: iOS & Android for clients, Web for coaches
Vida's current content is unstructured and ephemeral. Coaches share content as articles directly on the client's feed. They are easy to miss, and hard to get back to. They don't lend themselves well to content that is meant to be consumed in a sequential manner (like a set of lessons, a set of exercises that unlock another set of exercises etc.).
Vida's current content tools are rudimentary. They do not support complex, interactive or sequential content delivery over time. The layout formats are too limited to fully express a message. They are also very time intensive for coaches to navigate and use.
The hypothesis is that structured, interactive and engaging content will help ensure clients get necessary background information and tools needed to understand and improve their lives in a measurable way. It will help coaches be more efficient in delivering content and working with clients. It will not try to replace 1:1 individualized coaching, but instead be a tool for coaches to help clients when their needs can be met by something more structured. It will improve the overall quality, delivery and traceability of content from coaches to clients.
The short-term goal is to enable Vida coaches to deliver content programs in a 1:1 setting, specifically:
Cognitive Behavior Therapy program (CBT) with a therapist coach for people at risk for anxiety or depression
Diabetes Prevention Program (DPP) with a diabetes coach for people at risk for diabetes
The long-term goal is to create a content platform which scales to support a marketplace of both clinical and lifestyle programs, both in a 1:1 setting as well as in a group setting.
Respect client's privacy - client should feel confident to learn, interact and share
Don't set anything in stone - content structure should not come at the cost of personalization
Make it a habit - content or tools should not feel like too much work, they should get a sense they are learning
Make our content professional, engaging and friendly - client should feel like coming back
- Better engagement with content (# programs completed, # lessons completed within program, Program rating, Lesson rating)
- Better engagement with app (# app opens, # start lesson, # resume lesson)
- Better engagement with coach (# messages sent, # consultations)
- Better retention (3 months, 6 months, 1 year)
- Better health outcomes (based on each program)
- Coach efficiency (reduced time spent searching and sending content)
After user research with existing Vida clients who are managing stress or are pre-diabetic, I came up with a CBT and a DPP persona that the team can empathize with, and rally around.
I worked with product, engineering and clinical team members to come up with a "MVP" programs prototype (in low fidelity) that balances the needs of the users and the constraints of the engineering team so we can ship sooner and learn faster.
Low fidelity iterations
High fidelity iterations
Once the MVP was decided, the design team iterated very closely with the CBT (Cognitive Behavior Therapy) and DPP (Diabetes Prevention Program) clinical teams to develop a content + design framework that works well for both programs.
Based on this, I created two high-fidelity prototypes (one for CBT and another for DPP) with the proposed content, illustrations and interactions. We later tested this prototype on usertesting.com to understand if the the navigation framework was intuitive, and the content engaging.
The following screens are a few representative screens from the DPP (Diabetes Prevention Program) program: