Vamsi Gadey
PRODUCT + DESIGN
Actions_Splash.png

Vida Actions

Redesigning Vida's tracking system for daily engagement & behavior change

 
 

Project

TIMELINE: 3 months for definition, research & design

ROLE: Lead designer with some PM responsibilities

PLATFORMS: iOS & Android for clients, Web for coaches


Background

Successful and engaged clients were happy with the coach, but not with the app. Ineffective tracking came up as the #1 reason people leave. Our hypothesis was that we needed to overhaul Vida’s tracking system with a better understanding of client and coach expectations

OBJECTIVES: 

  • Improve Vida’s tracking system for better accountability, engagement and outcomes
  • Lay a strong foundation on how trackers work wrt plan, progress and chat feed
  • Provide both “trackers” and “non trackers” with simple, friendly and customizable trackers
  • Understand and invest in the most popular trackers for target personas 

DESIGN PRINCIPLES:

  • Tracking should make clients feel more accountable to their coaches
  • Tracking should motivate clients to take action or change behaviors
  • Tracking should provide immediate feedback on "progress"
  • Tracking should be amenable to both "trackers" and "non-trackers"   

Success Metrics

  • Better adoption of trackers
  • Reduce drop-off in tracker usage (first week vs later weeks)
  • Increase in app launches per week 
  • Better outcomes (weight-loss in 1 month, weight-loss in 3 months, weight-loss in 6 months)
  • Better feedback on App Store / Google Play

Initial Research

VIDA'S OLD TRACKING SYSTEM (MAR 2015):

Some themes emerged after early user research from coach interviews, client interviews - and MixPanel data.

WHAT WE FOUND FROM USER RESEARCH (CLIENTS & COACHES):

WHAT ANALYTICS SHOWED:


Design Framework

After several iterations with internal and external user research, the final design framework we arrived at:


Sample Design Specs