2 designers + user researcher
Storyboarding, Interaction Design, User Research
Small businesses want to get quick targeted feedback from their customers. Review sites like Yelp don't provide targeted feedback, and often provide extreme reviews. Currently, they resort to paper surveys that are inconvenient to create and analyze, and the motivation for customers to provide feedback is not clear.
Many restaurants are adopting a tablet for running operations. Our hypothesis was that:
By making it easy to build surveys using an iPad's larger form factor, small business owners or staff will be able to create, distribute and analyze surveys faster than with paper
By making the surveys easy to respond to and get rewarded, customers will be more motivated to respond to them