Vamsi Gadey

Awesome Forms

An iPad app on designed for small businesses to easily build and share beautiful, responsive customer satisfaction surveys 


TIMELINE: 1 month

ROLE: Interaction designer in a 3 member design team (user researcher, interaction and visual)

PLATFORMS: iPad, Mobile web


  • Make it easy to build beautiful forms on an iPad that look great no matter which device it is seen on.
  • Ensure great response rates by allowing data collection on different devices and social media.
  • Make it easy to get notifications and analytics on the collected data.

Success Metrics

  • High adoption of feature by small businesses
  • Reduced time (25%) to build and share vis-a-vis building a survey app
  • High response rates

User Research

Paper surveys are convenient for consumers, but inconvenient for businesses

Neither the feedback for businesses nor the rewards for consumers is immediate 


End to end Flow