COMPANY - Groupon’s mission is to be the daily habit in local commerce. It provides an online marketplace that connects consumers with local merchants who sell deals on activities, services, travel and goods.
EXPERIENCE - I manage a team of awesome product designers who work on Groupon's consumer products focusing on areas like personalization, discovery and engagement that help Groupon’s customers make it a habit. I also run Groupon's mobile design systems that builds a library of patterns and components in partnership with mobile engineering.
LEARNINGS - One of the neat things I learnt (and still learning) at Groupon is to help designers better appreciate data and participate more effectively in a culture of experimentation.
Project Clarity is a cross-functional effort to reconsider some of the core design choices in our consumer facing design system, including color, type, illustrations, content and motion. The goal was to reduces clutter and improve wayfinding for the end user.
I initially launched this as a side "playground" project with my design team. Later, I worked with my stakeholders in engineering and product to come up with a plan to incrementally transition to the new design system.
Groupon Surge is a brand new service designed for young savvy customers, which uses game mechanics to help merchants and customers build a frequency based relationship instead of a one-time discount based relationship.
With Groupon Surge, merchants can get more customers when they want (like off-peak times) by on-demand surge in reward points. Customers can earn extra points when buying at peak time.
This idea was the winner at Groupon 2020 Product "Shark Tank" Competition, and I am leading this as a "big bets" initiative for Mobile 2020.