COMPANY - Groupon’s mission is to be the daily habit in local commerce. It provides an online marketplace that connects consumers with local merchants who sell deals on activities, services, travel and goods.
EXPERIENCE - I lead a team of PMs, designers & developers to build a frictionless & trustworthy shopping experience on iOS, Android & web platforms.
LEARNINGS - What gets measured gets managed! Go deeper till you are able to find and measure the right metrics that enable your team to deliver the best customer and business value.
Groupon’s Deal Page is an information dense page.
Users can’t easily access the information they need in order to evaluate if their deal is worth their time and money. Even if they can access, there’s a lot of cognitive overload in understanding whether they can actually use the deal with the restrictions.
Project Clarity is a cross-functional effort to improve clarity on the deal page by improving information hierarchy and reducing clutter on the deal page.
Groupon Surge is a brand new service designed for young savvy customers, which uses game mechanics to help merchants and customers build a frequency based relationship instead of a one-time discount based relationship.
With Groupon Surge, merchants can get more customers when they want (like off-peak times) by on-demand surge in reward points. Customers can earn extra points when buying at peak time.
This idea was the winner at Groupon 2020 Product "Shark Tank" Competition, and I am leading this as a "big bets" initiative for Mobile 2020.