TIMELINE: 3 months for definition, research & design
ROLE: Lead designer with some PM responsibilities
PLATFORMS: iOS & Android for clients, Web for coaches
Successful and engaged clients were happy with the coach, but not with the app. Ineffective tracking came up as the #1 reason people leave. Our hypothesis was that we needed to overhaul Vida’s tracking system with a better understanding of client and coach expectations
- Improve Vida’s tracking system for better accountability, engagement and outcomes
- Lay a strong foundation on how trackers work wrt plan, progress and chat feed
- Provide both “trackers” and “non trackers” with simple, friendly and customizable trackers
- Understand and invest in the most popular trackers for target personas
- Tracking should make clients feel more accountable to their coaches
- Tracking should motivate clients to take action or change behaviors
- Tracking should provide immediate feedback on "progress"
- Tracking should be amenable to both "trackers" and "non-trackers"
- Better adoption of trackers
- Reduce drop-off in tracker usage (first week vs later weeks)
- Increase in app launches per week
- Better outcomes (weight-loss in 1 month, weight-loss in 3 months, weight-loss in 6 months)
- Better feedback on App Store / Google Play
VIDA'S OLD TRACKING SYSTEM (MAR 2015):
Some themes emerged after early user research from coach interviews, client interviews - and MixPanel data.
WHAT WE FOUND FROM USER RESEARCH (CLIENTS & COACHES):
WHAT ANALYTICS SHOWED:
After several iterations with internal and external user research, the final design framework we arrived at: