eBay Neighborhoods

A unique, serendiptious shopping experience that ties peoples' shared passions

Problem
Inspite of a huge repository of new, used and unique items, eBay's shopping experience was not very inspiring and engaging when the users are not searching for something specific.

Solution
eBay Neighborhoods is a social networking community portal that ties users' passions with related inventory and members from eBay. Think of Neighborhoods as a gathering place for fans of a certain product, team, artist, and more. They are created around popular items and searches and are designed for members with a very specific interest in mind. This creates an engaging shopping and networking experience where people stumble upon interesting items and interact with other people with similar interests.

Duration
2.5 months